IKONIC VISUAL: Jaden Smith – “The Passion”

True star power , in the modern day, is having the ability to lure viewers into your music video until the very end. This generation possesses an attention span shorter than any other but artists like Jaden Smith reel you in due to his unorthodox approach to music and surprisingly nonconformist song structure leaving you guessing until his musics conclusion.

Smith releases the official visual to his single “The Passion” off his SYRE album and doesn’t disappoint. The hued rooftop visual shows a lashed out creative MC sifting in and out of a composed flare up. This oscillating single concludes with an emotional but oracular outcry. It’s a propitious time to be an artists like Smith – prolific, unhinged and free. Check out his latest visual below.