In 2017, it was reported by the Pew Research Center that four out of every 10 American adults experience online harassment. North Carolina singer and songwriter, Nick Tabron uses his mass medium of music to spread awareness on such a crucial subject with his new record “Exodus.” The Sheeraz Balushi-directed visual allows listeners to peer into his penned imagery, a solemn look into the effects of online tyranny.

“I thought about how online bullying can often be the cause of much of the depression and anxiety people suffer from today. So many of our peers are so malicious towards others on social media. I wanted to use my music to spark conversations that help put an end to this negative stigma.  We want to encourage others to speak positively when addressing one another on social media. The chains in the video signify how victims of status shaming and bullying can become chained with low self-esteem, loneliness, anxiety and depression. In the video, we see the effects of one person speaking negatively to another in an Instagram comment. Then, karma comes back to get her later, once she’s been ‘chained.’ The only way to break these chains is through positivity. Hence, our hashtag #BreakTheChain is one way I’m looking to spread awareness.” – Nick Tabron 

Musicians such as Tabron gift modern music a good name, one associated with purpose, influence, power, strength and cognizance. We are all aware of cyber bullying but most view idly by not realizing the longterm effects, suicide possibilities, self-degradation and more. Break the chain, speak up, speak out and be heard. Check out Tabron’s latest visual below.