Nino Man releases the official BenjiFilmz directed visual to his single “Nightmare Before Christmas,” and there’s no better timing. Last featured for his “Believe in Me” video, he keeps that same vividly scripted edge to tell a narrative dear to his previous and current experiences.

He raps, “Then my Moms finally said it, ‘It’s me, I’m sorry, I’m Santa’/ She didn’t think that I would understand her / She said the gifts back then all came from Grandma / I got the picture that Christmas, I ain’t need the camera that I asked for…”

The visual shifts between an adolescent mirroring of Nino Man and then flips to his adult self as a striped villain tries to hold him back, but to no avail.

He details an autobiographical reflection of his younger self, his choices and his rise to becoming the man of the house. The Holidays aren’t always merry but Nino Man lyrically offers a candid reflection of how poverty can turn into abundance. To conclude the record he spits, “The moral of the story is: Just never quit / Cuz it got real, trust me it get better quick / They got ratchet a** me buying trees and decorating / We made our Holidays happier we celebrating…”

Well, ‘tis the season. Check it out above.