Wale, a lyrical mastermind and poetic virtuoso, releases one of his most politically and culturally-charged visuals to date. Directed by Kerby Jean-Raymond and starring Lucas Hedges, the eight minute video cascades through several scenes of racial profiling and racial injustice.
They recreate the infamous Starbucks scene where innocent black men were arrested for merely being present in the establishment and towards the end of the video Hedges visits his father in prison and discusses the new laws being passed for non-violent drug offenders but his dad shuts him down saying, “People like us…we’re not all the same… There’s no hope for people that look like us.” A poignant reminder of the raw reality many African American’s face on a daily basis.
Of the visual, which views the world through a lens where racial injustice is reversed, Wale states, “What if you could walk through a day in the life of an average African American young man? What would you see? What would you hear? What would you face? We wanted to redefine the whole narrative and allow everybody to step into these shoes. I’ve never been more proud of a video than what we did here. Kerby really brought this vision to life, and Reebok helped make it a reality. I hope it makes you think a little. While you’re thinking, stay safe and stay home.”
To conclude the short film an inmate discusses the horrid prison conditions since the introduction of Covid-19. These are trying times but we’ve survived worse. In the words of Wale, “Sue me, l’m rootin’ for everybody that’s black.” We got this and the next “this.”
Indulge in his latest offering above.
Listen to Wale’s Wow…That’s Crazy below.