Shifting the tone from their classic anthems like “Change Clothes” and “Excuse Me Miss,” these two music legends join forces yet again but instead of dropping off a club banger they’ve released a necessary record for the times dedicated to black ambition and racial inequality. The Williams and Chad Hugo produced track takes on an upbeat and victorious swagger melding Pharrell’s empowering chant with the irrefutable flows of Hov – a potent collaboration.
This record surfaces as an integral part of Pharrell’s new cover package “The New American Revolution” with TIME magazine which includes interviews from the likes of Angela Davis, Tyler the Creator and Naomi Osaka, as they discuss the racial bias and disparity of black men and women amid detailing their own personal experiences with such injustices.
Pharrell tells TIME Magazine, “The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with. Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education and representation?”
He goes on to state, “When you have successful beehive-type communities where you can circulate money within your community, it makes a huge difference. They keep saying the American Dream is about the house and picket fence, the wife and two kids. Come on—let’s be honest. It’s always boiled down to money and an opportunity.”
In the record Pharrell whispers, “In this position with no choice / The system imprison young Black boys / Distract with white noise.” JAY-Z later goes on to rap, “Black Twitter, what’s that? When Jack gets paid, do you?, For every one Gucci, support two FUBU’s,” a conspicuous jab to Twitter CEO Jack Dorsey and a clear call to action in support of buying black.
The official visual released as well highlighting black achievers like Issa Rae, Tyler the Creator and Broadway star Robert Hartwell to name a few. The Calmatic directed video cascades through a slew of triumphant stories of black excellence.
Both artists gift us unapologetic honesty amid touching on the plights of black people and black business as a whole. There’s no better time than now to shed light on the reality that is the black existence.