I recently did a poll on my Instagram story. I asked the question: Do you want to be profitable or popular? An overwhelming 96% prefer profit over popularity.

Profit seems like the better answer and, in my opinion, it’s the more popular answer, pun intended. I think we still associate the word popularity with that super pretty cheerleader in high school or the uber-favored all-star jock or that unbelievably stunning Instagram vixen, which isn’t completely incorrect. However, popularity is defined as the state or condition of being liked, admired, or supported by many people. It’s that last part that’s important.

Have you ever watched the Tiktok video where they ask someone: Would you rather have $10,000,000.00 or five million friends? Most people say, “Give me the $10,000,000.00,” but the savvier individual would respond, “I’ll take the five million friends and have each one of them send me $10.00 and now I have $50,000,000.00 instead of the originally offered $10,000,000.00.” Now obviously, you could flip that $10,000,000.00 through investments, real estate etc. but having friends, good friends, that will invest in you and support your business is greater than the money alone, in my opinion, of course.

I always say, “I don’t care about fame, just make sure my check clears,” but there are perks to being popular and more importantly, there is profit in popularity.

One more time for those in the back.

There is profit in popularity.

It’s not corny to want to be popular. Some of your favorite idols or people you deem successful, sell something and they must have someone to sell it to. They have to build their audience and some people do that through their popularity in conjunction with different marketing efforts, of course. Naturally, you could also become a stock trader and sit in your room all day trading stocks, making a lot of money and you don’t have to be even the least bit popular to make that profit, however, it never hurts to know the right people and nine times out of 10 someone you know taught you how to trade. We’ve placed a negative connotation on popularity, in so much so, that we believe that we don’t need to be popular to be successful, but for me, popularity is about your network and your network is your net worth. Being popular can increase your net worth because you leveraged your network.

So, again…

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