The Quality of Networking

We subsist in a generation obsessed with quantity over quality. How many followers do you have on Instagram? How much money do you make? How many cars do you own? How many degrees do you have etc.? And it’s this obsession with quantity that places quality in the background instead of the forefront.  

When it comes to networking, quantity is okay but quality is supreme.

You could know 100 of the wrong people or you could know three of the right people and those three people could change your life, while those 100 just take up space amid providing no true value. Networking isn’t always about meeting everyone in the room, it’s about leaving the event and having met someone of value. Knowing everyone is not a flex, knowing the right people is the true flex.

The more you network the better you’ll become but when networking remember your goals. What types of people do you need to meet? Are you someone who has an idea for an app and you need to run into an app developer? If so, tailor your networking event search to that genre and subset of people. Attend technology conferences or join a Facebook group etc. You could attend a networking event for aspiring Entrepreneurs but that doesn’t mean that you’ll run into an app developer but you should encounter like-minds and that’s good. But good is just good, if you want to be great – be intentional.

One more time for those in the back.

Good is just good, if you want to be great – be intentional.

Let’s be clear, all networking provides an opportunity for you to meet people that you otherwise wouldn’t have but, remember the quality of who you meet trumps how many – any day. Knowing people that can’t add value, teach you something, increase your net worth etc. lacks not only relevance but benefit. Strive to encounter people that you can benefit from and those that can benefit from you. Bringing value to the table is your greatest asset – remember that.

Before the year is up, I challenge you to attend four or more networking events and this time focus on quality over quantity.

Now, get busy and be intentional about it!

If you found this article helpful, insightful or just plain old necessary, please share and repost – it’s free and I’d gladly appreciate it. Thank you in advance.

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